The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Distorted Fact
Agency: AlmapBBDO / São Paulo
Client: Veja Magazine Category: Consumer - Experiential Advertising / Installations
Brewtroleum
Agency: Colenso BBDO / Auckland
Client: DB Breweries - DB Export Category: Consumer - Experiential Advertising / Installations
A Message to Space
Agency: INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client: Hyundai Motor Company Category: Consumer - Experiential Advertising / Installations
Heartbeat
Agency: M&C Saatchi / Sydney + Rapid Films / Sydney
Client: Lexus Australia Category: Consumer - Experiential Advertising / Installations
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York
Client: Glade Category: Consumer - Experiential Advertising / Installations
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO Category: Consumer - Experiential Advertising / Installations
Uber Safe
Agency: Rethink + Someplace Nice / Toronto
Client: Uber Category: Consumer - Experiential Advertising / Installations
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys Category: Consumer - Experiential Advertising / Installations
Nike "Engine" - CHRLX
Agency: CHRLX / New York City
Client: Nike Category: Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Resilient Thinking
Agency: Hakuhodo.Inc / Tokyo
Client: Comexposium Japan Category: Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Bald Barbershop
Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client: Biothymus M Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client: Netflix Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
More Than Brains
Agency: 180LA / Santa Monica + The Corner Shop / Santa Monica
Client: University of Phoenix Category: Craft - Music / Sound / Music / Sound
Friends Forever
Agency: Google Android / New York + Droga5 / New York + The Mill / New York
Client: Google Android Category: Craft - Music / Sound / Music / Sound
Paper
Agency: Factory / London + RPA / LA + Reset Content / LA
Client: Honda Category: Craft - Music / Sound / Music / Sound
Deng Adut
Agency: FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney
Client: University of Western Sydney Category: Craft - Music / Sound / Music / Sound
Think Slow - The Tortoise & the Hare
Agency: M&C Saatchi / London + Rattling Stick / London
Client: Transport for London Category: Craft - Music / Sound / Music / Sound
JW Theaterproductions
Agency: J. Walter Thompson / Amsterdam
Client: J. Walter Thompson Amsterdam Category: Consumer - Online Films & Video / Self-Promotion - Single
The Skippable Wishes
Agency: Marcel / Paris
Client: Publicis Groupe Category: Consumer - Online Films & Video / Self-Promotion - Single
The Blank Video Project
Agency: Solve / Minneapolis
Client: Solve Category: Consumer - Online Films & Video / Self-Promotion - Single
Don't Look Away
Agency: AKQA / Sao Paulo + AKQA / London
Client: Usher Category: CSR - Websites / Websites
ThankList
Agency: MullenLowe U.S. / Boston
Client: American Greetings Category: CSR - Websites / Websites
Iceberg Songs
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: UNFCCC Category: CSR - Websites / Websites
mcwhopper.com
Agency: Y&R / New Zealand + DAVID / Miami + Resn / Wellington
Client: Burger King Category: CSR - Websites / Websites
B.A. Loonman
Agency: Dollar Shave Club / Venice + DS REPS / Santa Monica
Client: Dollar Shave Club Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Lily & the Snowman
Agency: Zulu Alpha Kilo / Toronto
Client: Cineplex Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Little Caesars: Most Impatient Person :15
Agency: Barton F. Graf / New York
Client: Little Caesars Category: Consumer - Television / 20 Second & Under - Single
Flag hand
Agency: McCann Central / Birmingham + Plaza Films / Sydney
Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Bradley
Agency: McCann Central / Birmingham + Plaza Films / Sydney
Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Valentine Kiss
Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client: Tic Tac Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
The Floating Bottles
Agency: Ogilvy Germany /
Client: Coca-Cola Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
The Unconventional Oven
Agency: DDB Group / Melbourne
Client: Kidsafe Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg
Client: United Nations World Food Programme Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
The Gay Sweater
Agency: Saatchi & Saatchi Canada / Toronto + Golin / Chicago + Republic / Toronto
Client: The Canadian Centre for Gender and Sexual Diversity Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: Innovation - Brand Transformation / Brand Transformation
Plant Lamp
Agency: FCB Mayo / Lima
Client: University of Engineering and Technology Category: Innovation - Brand Transformation / Brand Transformation
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: Innovation - Brand Transformation / Brand Transformation
#MyFamilyCan
Agency: Leo Burnett / Melbourne + Pancho / Melbourne
Client: SPC Ardmona Category: Innovation - Brand Transformation / Brand Transformation
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: If Insurance Category: CSR - Applications & Sites / Applications & Sites
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble Category: CSR - Applications & Sites / Applications & Sites
Move Update. The Open Source Project
Agency: DDB&tribal / Warsaw
Client: McDonald's Polska Category: CSR - Branded Gaming & Mobile / Branded Gaming & Mobile
Share The Force
Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles
Client: Target Category: Consumer - Websites / Durable Goods
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: CSR - Integrated Branding / Integrated Branding
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale Category: CSR - Integrated Branding / Integrated Branding
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft Category: CSR - Integrated Branding / Integrated Branding